Cocoa
Chocolate, Cocoa Powder, Cocoa Butter
4
Sustainability
Health
Taste
Romance
Life
Me, You, Farmers, chocolate makers
Chocolate has been part of my life for 15 years now. When I first started in chocolate it was just a job. At first it was just that, a job. The more often I was there the more I fell in love with chocolate. Like most people, I was already a fan. I loved the taste and craved for it often. So I was excited to work for a chocolate company. Day to day I was learning to make chocolate for an industrial chocolate company in Wisconsin. My passion for cocoa began to grow. The history of cocoa became more and more interesting. My first trip to a cocoa producing country was an eye opener. To see the farmers responsible for billions of dollars in chocolate sales, and know they barely make $200.00 PER MONTH!! Well, my passion for chocolate took a detour for more information. I did research on cocoa farmers throughout Central and South America.
The chocolate industry in the USA is becoming smaller every day. With the economy taking a downturn the more information you have the more confident you’ll feel that your buying decision as a consumer or an industrial cocoa buyer is the right one for you.
On a recent trip to a major grocery store I had the opportunity to ask a few people how they made their choice of chocolate. Most of them said, of course, taste. They did elaborate that they felt good about “helping the cause” but didn’t know for sure how it worked or what the cause actually was and how much of the $2.78 chocolate bar contributed to “the cause”. My plan is to give you information on cocoa completely and accurately. What is “the cause”, what do those extra labels on the bars even mean? What is Organic, Rainforest Alliance, or Fair Trade? Where does the money go?
Join me as I look for these answers.
Cocoa
Chocolate, Cocoa Powder, Cocoa Butter
4
Sustainability
Health
Taste
Romance
Life
Me, You, Farmers, chocolate makers
Chocolate has been part of my life for 15 years now. When I first started in chocolate it was just a job. At first it was just that, a job. The more often I was there the more I fell in love with chocolate. Like most people, I was already a fan. I loved the taste and craved for it often. So I was excited to work for a chocolate company. Day to day I was learning to make chocolate for an industrial chocolate company in Wisconsin. My passion for cocoa began to grow. The history of cocoa became more and more interesting. My first trip to a cocoa producing country was an eye opener. To see the farmers responsible for billions of dollars in chocolate sales, and know they barely make $200.00 PER MONTH!! Well, my passion for chocolate took a detour for more information. I did research on cocoa farmers throughout Central and South America.
The chocolate industry in the USA is becoming smaller every day. With the economy taking a downturn the more information you have the more confident you’ll feel that your buying decision as a consumer or an industrial cocoa buyer is the right one for you.
On a recent trip to a major grocery store I had the opportunity to ask a few people how they made their choice of chocolate. Most of them said, of course, taste. They did elaborate that they felt good about “helping the cause” but didn’t know for sure how it worked or what the cause actually was and how much of the $2.78 chocolate bar contributed to “the cause”. My plan is to give you information on cocoa completely and accurately. What is “the cause”, what do those extra labels on the bars even mean? What is Organic, Rainforest Alliance, or Fair Trade? Where does the money go?
Join me as I look for these answers.
Intro to Cocoa 4 Life
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